Nature Profile


Callicarpa b. ‘Profusion’ (beautyberry)

Callicarpa b. ‘Profusion’

Callicarpa bodinieri ‘Profusion’ features an outstanding display of violet-purple fruits in fall. Forms a vigorous bushy shrub with small lavender flowers in July and August.  New leaf growth has a bronze tinge. Easily grown in sun or light shade. Prefers well drained, organic soil but will adapt well to most soil conditions. This selection cannot be cut back like other Beautyberries, as they bloom on second year wood.   

[Photo: Callicarpa_bodinieri_var._giraldii_Profusion_0zz; Credit: Photo by David J. Stang, CC BY-SA 4.0 <>, via Wikimedia Commons] 

Bloom Color: Purple

Bloom Time: Late Summer, Mid Summer

Light: Full Sun, Part Sun

Moisture Needs: Moist, Well-Drained

Size: 4 – 6 feet

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